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싱가폴,싱가폴경제,싱가폴문화,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p

싱가폴,싱가폴경제,싱가폴문화,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p


Global Leaders
HP in Singapore

Why is Singapore an attractive location
for multinational corporations
TOPIC

Contents

1
Singapore Introduction

2

3

4
5

Business Environment
HP Introduction
Conclusion
Q n A


Singapore Introduction

Area : 710.3 sq. km.

Cities : Capital-Singapore
(Country is a city-state)

Weather : semitropical climate
Flag
Geographical location


Singapore Introduction

Merger with Malaysia : 1962-1965

Date of independence : 1965. 08.09

Republic of Singapore : 1965~Present

Lee Kwan-Yew
(Singaporean statesman)
History

Singapore Introduction

Ethnic groups (2010) :
Chinese 74.1%, Malays 13.4%,
Indians 9.2%, others 3.3%.

Religions :
Buddhist, Taoist, Muslim,
Christian, Hindu

Languages: : English, Mandarin
and other Chinese dialects
Culture


Singapore Introduction
Weird Laws In Singapore

Selling and import of Chewing Gum
is not allowed

(2) You get fined for Eating and Drinking
on the Train stations

(3) Be prepared to pay if you don’t flush
the toilet after using it

(4) Playboy.com is censored

Laws


Singapore Introduction

Vandalism, rape, arms trafficking,

kidnapping, sodomy, rioting,

dealing with dangerous fireworks
can warrant caning
Laws


Singapore Introduction

The World
Competitiveness
Index Rankings
2010

1ST Rank
Economy


Singapore Introduction

Best place in Asia to live & work
Economy


Singapore Introduction

First choice for
Asian expatriates
Most Transparent country
Economy


Singapore Introduction

Economy


Singapore Introduction

Economy


Singapore Introduction

Economy

3rd largest GDP per Capital-PPP
$57,238 International Dollars(2010 estimate)

PPP
(Purchasing Power Parity)
(Better measure of comparing Living standards of nations.)
It takes into account the Relative cost of living and the inflation rates of countries,
rather than using just exchange rates.

Singapore Introduction

Economy
Around 2.2%
Korea : 3.2%
US : 7.2%
Germany : 7.8%
UK : 5.6%
Japan : 4%
Around 2.2%

Singapore Introduction

Major Industry

1960’s
No natural resources
Poor infrastructures
No domestic Capital
nor foreign investment
1970’s
Skill-intensive Industries
1980’s
Knowledge-intensive Industries
1990’s~
Globalization of industries

Singapore Introduction

Major Industry
Asia’s banking and finance hub
Unique geographical location
&
Excellent telecommunications network
Singapore Today

Singapore Introduction

Major Industry
Biomedical Science
Key center for
Research, Clinical development,
Health care service
Singapore Today
How
Global connectivity
World Class Infrastructures
Highly skilled workforce


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